97% of online adults transact with businesses they find on Yelp
Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study conducted by SurveyMonkey, And 93% of people using Yelp compare businesses before making a buying decision.
High purchase intent. The 2019 survey found that roughly half (51%) of Yelp users conduct some sort of transaction within 24 hours of a site visit and 90% do so within a week.
Why we should care. According to an independent study by FreshChalk, Yelp shows up in the top five results for 92% of local queries on Google consisting of a city and vertical category. So it remains a critical directory for ranking in addition to its high purchase intent use case.