Six Ideas To Jumpstart Your Email Marketing In 2020
Email Marketing is still one of the most effective digital marketing channels. However, most businesses recognize this, so our subscribers are inundated with email blasts. So it is crucial that when planning your email marketing campaign, you do something that stands out and grabs their interest. To help you get your creative juices flowing, here are X ideas for your next email blast.
1. Include Video Content
Video is one of the fastest-growing digital marketing methods. Many marketers think of video content solely for social media campaigns and blog content. However, an embedded video in an email blast can really help you stand out with engaging and interesting content. Just make sure that you don’t make the video too long.
2. Include Animated GIFs
Another content idea is an animated GIF. Animated GIFs are extremely every catching. They immediately draw the eye once the reader has opened the email. They can showcase multiple products in a few seconds or advertise a big promotion. There are many ways to use animated GIFs.
3. Announce A Promotion
Announcing a promotion is one of the best ways to increase your likelihood of conversion. Your subscribers love your products and want to know when there is a great deal. Make sure that if you are sending a promotional email, that you include the promotion details in the headline. For example, using a headline like “Don’t Miss 40% Off Your Next Purchase” rather than “We’re Having A Huge Sale” can lead to higher open rates.
4. Engage Your Readers For Feedback
Asking your subscribers for feedback is a fun way to get more clicks. You can ask them to take a survey, participate in a poll, or even share a picture to your social media. Not only can this type of engagement lead to conversion, but you can get important information about the interests, tastes, and preferences of your customer base.
5. Make It About Them
Personalization is always a great way to create unique and engaging content. Only 39% of marketers use personalization, so this method can really help you stand out. Addressing your subscribers by name, celebrating their birthday, and selecting products just for them can help you build a strong relationship with your customers and increase repeat buying.
6. Create More Touchpoints
Use your email campaign to open more marketing channels to reach your customers. Inform them about your apps, social media accounts, and SMS. This can help you build your audience on your other channels as well are create more touch points for your clients. The more ways to communicate, the more you can communicate, and the higher your returns will be. If you’re looking for great ideas for your next email marketing campaign, take to the digital marketing experts at Click & Clear. We won’t just help you build your campaign, we’ll help get you more clients with our list services.