You are interested in direct mail, but not sure where to start.
You find yourself asking the following questions, in your head, over and over, as you try to determine your next marketing move.
“Does direct mail really work?”
“Is it better to advertise on Google or somewhere else?”
“What is the response rate if I mail postcards?”
“Do people still like receiving mail?”
…and the questions go on.
Well, here are the answers you’ve been searching for.
The latest edition of the DMA Response Rate Report (2017), along with a comprehensive report published by Canada Post and True Impact Marketing, a leading neuroscience research firm, has proven that direct mail outperforms every digital marketing channel.
While, of course, digital marketing has its own set of benefits (ie: fast, easy, social sharing, lower cost etc), one thing is certain, digital ads are not as effective as physical direct mail in driving transactions.
And if you think about it, even in non-incentivized branding campaigns, marketing is about ROI at the end of the day.
For business owners who need to acquire new customers, drive store traffic, and grow sales quickly, direct mail is conclusively a safer and smarter play.
Check out the key takeaways and findings from the reports below.