Social Media Optimization

  • Social Media sites such as Facebook, Instagram, Twitter and LinkedIn are powerful sties to promote your business.
  • Social Media Optimization has become one of core SEO strategies to increase visibility.
  • We will come up with posts that are engaging, interactive, creative and subtle to promote your business.
  • We target the top social networking sites such as : Facebook, Instagram, Twitter, LinkedIn, Pinterest

Facebook

Here are some relevant stats about Facebook:”

  • Over 2 billion active users worldwide and 1.32 billion users log into Facebook daily
  • About 1.74 billion mobile Facebook users globally and 1.15 billion mobile Facebook users log into their mobile Facebook daily
  • There are 202 million Facebook users in USA and here’s the breakdown by age group:
    • 45 million users below 24 years old.
    • 124 million users between 25 – 54 years old (prime consuming population with buying power).
    • 33 million users above 55 years old.
  • Facebook offers extensive demographic data and enables businesses to reach their specific target audience such as:
    • By zip code and by geo-fencing within certain mile radius from their business location
    • By gender and age group
    • By income levels
    • By education levels
    • Living in single family homes, condominiums or apartments
    • And many more criteria relevant to your business
  • With these many people using Facebook daily and your ability to reach your specific audience in your local neighborhoods, advertising in Facebook has become compelling and a viable option for most businesses
  • When you do Facebook Ad campaign, your Ad will be displayed only to the people who meet your criteria to minimize your cost of advertising
  • For most small to medium sized businesses, they don’t have the technical know-how or the time to manage their Facebook pages, post daily and manage their Ad campaign.
  • We offer multiple options for Facebook program based on your size & budget:

 

Option 1: Facebook Content Management Only:

  • We will create (if necessary) and manage your Facebook pages including content research and post text & pictures daily to keep your audience engaged and increase your likes and followers.

 

Option 2: Facebook Advertising Only:

  • We will manage your Facebook Advertising campaign. We will setup your Facebook Advertising account, design your Facebook Ad, display your Ad to your target demographics and create a Landing Page. We can put whatever content you want on the landing page, including your videos, pictures, text etc. We will provide you detailed monthly reports of activity.
  • You will receive an email instantly when someone clicks on your Ad, lands on your landing page and completes the ‘Customer Registration/Information’.
  • You control your Facebook Advertising budget – you can increase or decrease your Facebook Ad budget anytime.

 

Option 3: Facebook Content Management & Advertising:

  • We will handle both your Facebook Content Management & Advertising campaign as described under Options 1 & 2 above.

Instagram:

  • Instagram has 800 million + accounts worldwide
  • 500 million + accounts are active everyday
  • 80% of active accounts follow a business on Instagram
  • 250 million + accounts use Instagram stories everyday

How do you reach your audience in Instagram? Where are they? How are they using Instagram? How do you reach out to them?

Here are some ways to go about finding your target audience and actually connecting with them:

  • Follow Event Hashtags like concerts, conventions, conferences, trade shows etc.
  • Follow Interest or Hobby Hashtags like food, health & nutrition, fitness, yoga, pets, fashion
  • See who’s following your competitors

For most small to medium sized businesses, they don’t have the technical know-how or the time to manage their Instagram posts, follow hashtags and manage their Ad campaign.
We offer complete Instagram content and Ad campaign management