SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience.
When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.
By creating an SEO optimized site, backlinks, citations, blogs and relevant content to promote your keywords, we are able to help your business rank higher in all search engines including Google.
We provide you with monthly interactive reporting to keep you up to date on all SEO data, giving you the ability to track your progress in real time.
Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic.
Many people search for specific products and services with the intent to pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer. When they search for something that you produce, you want to be on that first page, and only search engine optimization will get you there.
People are searching for any number of things directly related to your business. Beyond that, these potential clients are also searching for all kinds of things that are NOT directly related to your business. These represent even more opportunities to connect with those folks and help convert them into customers.
Someone is more likely to get what they are looking for from a trusted resource who offered great information each of the last four times they turned to Google rather than someone they've never heard of.
We ask it all the time. Are you on the first page of Google> Search engine optimization and our marketing techniques at Click & Clear, help get you there.